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Turning a business around by Mark Blayney
Identify and
implement the
strategies that
will return your
business to
profit.
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Making it happen

To make it happen you need to:

· Have a plan
· Make the planned changes happen as efficiently as possible which means:
 
· Understanding the barriers to change
· Understanding how to motivate people to change.

Set Out Your Plan

Having decided what to do, set this out as specific actions:


Ask yourself:
· Is your plan realistic, based on the resources you have available:
 
· Cash?
· People?
· Are the key staff (and external stakeholders) sufficiently motivated to stay with you and see it through?
· Does your plan balance the short-term needs to generate cash and long-term business need to invest in developing the business?
· Does your plan take into account any resistance to change? How are you going to deal with this?

What Are The Barriers To Change?

Creating effective change can be difficult. It is often a matter of breaking long ingrained habits and introducing new ones. This usually entails going through a process of:


Established habits will not disappear easily. Unless you make changes happen, there will be no changes.

Barriers to staff changing break down into:

The problem is that staff: Issue Solution
Don't know they have to change  · Lack information

 · Communication of plan, goals and    actions
Can't change  · Lack knowledge of what need to do
 · Lack knowledge of how to do it
 · Lack resources (time, money, people,    equipment) to allow them to do it
 · Communication of plan, goals and    actions
 · Training and support
 · Project management skills
Won't change  · Do not wish to make the changes  · Understand motivation
 · Manage culture change

Reluctance to change can result from:

· Psychological - uncertainty, fear, disorientation (so change needs to be as swift as possible to avoid nagging doubt, but slow enough to bring everyone with it).
· Personal attitudes and beliefs - 'we cannot deliberately underquote in the initial stages of an assignment (like everyone else in the industry does) to get the work as it just isn't right'.
· Group loyalty - the sales team may fight like cats and dogs but just watch them stick together if you try and put production in charge.
· Habit - 'but we've always done it this way'.
· Politics - 'not if Joe is going to be in charge'.
· Physiological - the new roster of nightshifts is unworkable

How do you motivate staff to change?

Recognise that your staff will have a variety of personality types and will be motivated by, and fear, different things. Pretend for a moment that there are only two personality types:

· Square pegs are driven by success, praise and recognition (and fear failure or rejection). They tend to be entrepreneurial, quick to take decisions, restless, active, and open for change.
· Round pegs are steadier types who value security and structured policies within which to work ('so they know where they stand') and fear change, uncertainty or conflict.

To get the best out of square and round pegs in normal times involves managing them in the different ways that are appropriate to them:

· Your sales staff may for example be square pegs and need to be managed in a square peg way with clear targets of sales to achieve and lots of praise for success.
· Your production staff may however be mainly round pegs, in the round holes of structured work and need to be managed in a round peg way with detailed specifications of what is needed or clear instructions as to the standards needed for the job against which to work.

When you want to change things, these differences become critical:

Your characteristics Your drive/ pace of change Square staff Round staff
Square Fast You will move at a speed they feel comfortable with Your rush to change things will frighten these staff. You (and your other square staff) will need to slow the pace of change and provide more support so that these staff feel secure in their ability to handle change
Round Slow Will be frustrated by your pace. You will need to speed up your pace of change to keep them with you You will move at a pace that they feel comfortable withNeed to build confidence in ability to cope with change


To make things worse, there are of course many personality types, not just two. Simple psychometric tests, can provide a rapid structured insight into your staff's personality types and can help you to manage them through change.



 
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